11.11 / eleven eleven is the label of the parent company CellDSGN Pvt. Ltd. whose design vision and marketing initiatives are spearheaded by the entrepreneurs Shani Himanshu and Mia Morikawa who are respectively Fashion Design & Graphic Design graduates.

In India 11.11 / eleven eleven retails from its flagship concept store The Grey Garden in Hauz Khas Village New Delhi in addition to other multiple point of sales in India, USA, Japan, France, Singapore and Brazil.

What 11.11 / eleven eleven represent :

11.11 is a signifier for synchronicity – 1 specifically is the number of mastery according to numerologists. eleven / eleven mainly represents a continuous quest for mastery. 

11.11 / eleven eleven has consolidated its roots in Khadi, while emphasizing on creating links between farmers, weavers, vegetable dyeing and block printing traditions. This resulted in a coherent and meaningful high fashion garment line that created grounds for ethical products while ensuring sustainability of local strengths.  Attention has remained there and branched out from one plane to the next as we explore new layers of social and commercial engagement focused under an eco luxury lens.

11.11 / eleven eleven sings about using the body as a field of expression while opening a dialogue on a range of dualisms such as modernity and pre-modernity / urban and natural based in the tradition of Khadi.

Khadi Denim, Kala cotton, 300 count Khadi Cotton, Ari Silk are few textile used with 11.11 / eleven eleven’s signature.

For more details you can get in touch with

Chandana Buch @


call at +91 8588820670