{"product_id":"tide-towel-in-ecru","title":"Tide Towel in Ecru","description":"\u003cp\u003e\u003cspan\u003eA hand spun Kala (organic) cotton towel with kantha work, made in ecru natural cotton colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e- Kala cotton is indigenous to Kachchh and by default organic, as the farmers do not use any pesticides and synthetic fertilizers. It is a purely rain fed crop that has a high tolerance for both disease and pests.\u003c\/p\u003e\n\u003cp\u003e- Kantha is a traditional craft of running stitches used for quilting.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- The Artisans we collaborate with work from home - their spinning wheel, loom and kitchen happen in the same space - equipment might extend to the porch or a roof terrace. Family members often work as a team in charge of different operations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- Many grow their own food and co-exist with animals. These craft communities located in remote areas have some of the smallest carbon foot prints on the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- This self sufficient model has never felt more inspiring or relevant as a model for living. To decentralize production during this Covid concerned time we have launched a line of home textiles - made in home studios for your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- Size : 45\" x 60\" (114.3 cm x 152.4 cm).\u003c\/span\u003e\u003c\/p\u003e","brand":"11.11\/eleven eleven","offers":[{"title":"1pc 45\" X 60\"","offer_id":31948531630167,"sku":"Z\/BTOWEL\/HKC0\/KTIDE\/6\/45\" X 60\"","price":7900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1932\/1971\/files\/SS20SHOOTIMAGES85682_4e9f4b15-ea6a-4ebe-9f0c-1e2b76afc72e.jpg?v=1766052253","url":"https:\/\/11-11.in\/products\/tide-towel-in-ecru","provider":"11.11\/ eleven eleven IND","version":"1.0","type":"link"}