Tangaliya shirt featured on Brad Pitt in the F1 film

At 11.11 / eleven eleven, the Tangaliya fabric is made of indigenous organic cotton or kala cotton, hand spun on a portable charka called peti charka. The motifs are inspired by traditional forms taken from every day elements of use such as well, water, mango tree, etc.

Tangaliya is an indigenous weaving craft in which extra yarns in contrast colours are wrapped around the warp of the fabric during the weaving process to create embossed bead-like patterns. Each bead or dana, as its locally called, lends itself to creating the whole motif, which is seen clearly on both sides of the fabric.

worn by Brad Pitt in the F1 movie, styled by Julian Day.

The craft has deep rooted history of about 700 years in Gujarat, Popularly practiced in Saurashtra & Kachchh regions of Gujarat, West Coast of India, Tangaliya is a craft first practiced by the Dangasia community, a shepherd community. The weaver’s eyes and hands are trained to meticulously twist the decorative yarns with the right tension to get the desired pattern which makes it a rare craft not known to be practiced anywhere else on the globe.

As a brand, we firmly believe in recognising the contribution of the entire maker community involved in the process; the indigenous kala cotton cultivated by farmers, handspun yarn crafted by spinners in Gujarat, fructose based indigo dyeing, the proficiency of tailoring, finesse of hand finishing. Every individual hand adds to the beauty of the garment made at 11.11 / eleven eleven.