News

In conversation with the Indigo Paste (an exclusive 11.11/eleven eleven IP)

An invitation to step into the magical blue of Indigo (literally), our textile art featured at the Serendipity Arts Festival 2024, Goa, not only celebrates the Indigo Paste but also welcomes the a...

11.11/eleven eleven Care Guide: For Longevity of Naturally Dyed Garments

As the Indian traditional looms and charkhas dance in a slow rhythm, our master artisans handspun yarns to create natural handwoven textile stories. Our natural fabrics, embraced in plant-based dye...

11.11/eleven eleven Care Guide: For Natural Longevity of our Bandhani Garments

Celebrating indigenous craft practices and traditional techniques, our master artisans handspun yarns to create natural handwoven fabrics, further enriched with our in-house plant-based dye recipes...

A Fresh Design Language: Heritage Craft For Modern Garments

With the hands of artisans working in meditative rhythm, Bandhani (“bandh” meaning “tie” in Sanskrit) is a traditional dyeing technique that involves immense skill, patience, and precision. This he...

White Gold: The Story of Cotton in India

Cotton has long been called white gold- for its quiet, enduring power and how it has shaped the country’s social and economic fabric. Rooted deep in Indian soil, it has offered conscious clothing c...

DIDI’S WAY OF LIFE

Didi was an extraordinary woman whose presence touched many lives. Her approach to architecture was deeply rooted in the wisdom of nature and spaces that nourish earth and soul. The film is a homag...

Silhouette Guide: Pants

At 11.11 / eleven eleven, our approach to denim is different- denim stands for, celebrating heritage and indigenous practices unlike the conventional production which comes at a heavy ecological co...

The Art and Science of Indigo

Natural indigo dyeing is a craft that’s over 6,000 years old— but despite its long history, it remains remarkably alive. At 11.11 / eleven eleven, we return to this tradition not as revivalists, b...

Tangaliya shirt featured on Brad Pitt in the F1 film

At 11.11 / eleven eleven, the Tangaliya fabric is made of indigenous organic cotton or kala cotton, hand spun on a portable charka called peti charka. The motifs are inspired by traditional form...

The Cultivation of Indigo in Hapur: A Journey into Natural Dyeing

Indigofera Tinctoria   At 11.11 / eleven eleven, our venture into indigo began with a strong dedication to indeginous and traditional methods. We embarked on this journey by experimenting with In...