11.11 / eleven eleven is the pret label of the parent company CellDSGN Pvt. Ltd. whose design vision and marketing initiatives are spearheaded by the entrepreneurs Mia Morikawa, Graphic Design graduate from Central Saint Martin’s University of the Arts, London & Shani Himanshu, Master’s in Fashion Design from Domus Academy, Milan.
11.11 / eleven eleven has a stand-alone retail store in New Delhi (India) and a concept store in Tokyo (Japan). In addition it also retails from multi-brand locations in India, USA, Canada, Korea & Japan.
What 11.11 / eleven eleven represents :
11.11 eleven / eleven is a signifier for synchronicity – 1 specifically is a number of mastery. The name of the brand represents a continuous quest for mastery.
11.11 / eleven eleven has consolidated its roots in the luxury space, with an emphasis on creating links between farmers, weavers, vegetable dyeing and block printing traditions. This has resulted in the formation of a brand that has created grounds for ethical products while ensuring sustainability of local strengths. The khadi way is the 11.11 / eleven eleven vision to build meaningful / beautiful products by tracing the supply chain story from seed to stitch.
All cotton fabric used by 11.11 / eleven eleven are 100% hand spun cotton and dyed in 100% natural dyes, hand spun Denim, Kala cotton, 200 count hand spun Cotton, Silk and Non violent Silk are 11.11 / eleven eleven's signature fabrics.
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