A Fresh Design Language: Heritage Craft For Modern Garments

With the hands of artisans working in meditative rhythm, Bandhani (“bandh” meaning “tie” in Sanskrit) is a traditional dyeing technique that involves immense skill, patience, and precision. This he...

White Gold: The Story of Cotton in India

Cotton has long been called white gold- for its quiet, enduring power and how it has shaped the country’s social and economic fabric. Rooted deep in Indian soil, it has offered conscious clothing c...

DIDI’S WAY OF LIFE

Didi was an extraordinary woman whose presence touched many lives. Her approach to architecture was deeply rooted in the wisdom of nature and spaces that nourish earth and soul. The film is a homag...

Silhouette Guide: Pants

At 11.11 / eleven eleven, our approach to denim is different- denim stands for, celebrating heritage and indigenous practices unlike the conventional production which comes at a heavy ecological co...

The Art and Science of Indigo

Natural indigo dyeing is a craft that’s over 6,000 years old— but despite its long history, it remains remarkably alive. At 11.11 / eleven eleven, we return to this tradition not as revivalists, b...

Tangaliya shirt featured on Brad Pitt in the F1 film

At 11.11 / eleven eleven, the Tangaliya fabric is made of indigenous organic cotton or kala cotton, hand spun on a portable charka called peti charka. The motifs are inspired by traditional form...