News

From Plant to Pigment: 11.11/eleven eleven’s signature Plant-Based Dyes

“A natural dye is not a colour — it is a relationship between soil, water, and time,” - Michel Garcia. From berries and flowers, to emotion and instinct, our ancestors had sustainably extracted col...

Architecture of Shirts: The Classic 11.11/eleven eleven Silhouettes

What began as a tunica interior (an inner layer) evolved into the versatile shirt, an enduring symbol of purity, class, and utility. From 19th-century professional attire to 21st-century relaxed c...

The Hidden Light of Indigo

One of the most wonderful phenomena in Mother Nature is natural luminescence. Whether it is bioluminescence or photoluminescence, light emission in nature occurs through several distinct physical a...

In conversation >>>

NYC based Fashion Design student  : Miles Nakamura  w/ 11.11 Co-founder / Director :  Mia Morikawa Mia Morikawa : Hi Miles, it was great to encounter your work at your final crit last spring - at P...

A step further - Beauty of our Indigo Reserve Shade

Imagine adorning a hue like dark twilight skies and deep calm waters, a colour that evokes monsoons, riverbeds, and midnight landscapes, or the nostalgia of dusk that holds stories. A blue that is...

In conversation with the Indigo Paste (an exclusive 11.11/eleven eleven IP)

An invitation to step into the magical blue of Indigo (literally), our textile art featured at the Serendipity Arts Festival 2024, Goa, not only celebrates the Indigo Paste but also welcomes the a...

11.11/eleven eleven Care Guide: For Longevity of Naturally Dyed Garments

As the Indian traditional looms and charkhas dance in a slow rhythm, our master artisans handspun yarns to create natural handwoven textile stories. Our natural fabrics, embraced in plant-based dye...

11.11/eleven eleven Care Guide: For Natural Longevity of our Bandhani Garments

Celebrating indigenous craft practices and traditional techniques, our master artisans handspun yarns to create natural handwoven fabrics, further enriched with our in-house plant-based dye recipes...

A Fresh Design Language: Heritage Craft For Modern Garments

With the hands of artisans working in meditative rhythm, Bandhani (“bandh” meaning “tie” in Sanskrit) is a traditional dyeing technique that involves immense skill, patience, and precision. This he...

White Gold: The Story of Cotton in India

Cotton has long been called white gold- for its quiet, enduring power and how it has shaped the country’s social and economic fabric. Rooted deep in Indian soil, it has offered conscious clothing c...